Lesson 9: Food And Relapse Prevention - Slide  22

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We Are Not Good At Estimating So Help Your Eyes Know When You’ve Eaten Enough

  • Studies suggest we eat about 20% more or less without being aware of it
  • People eat 20-25% more on average from larger packages
  • The size of package cues us to think it’s typical and normal to serve more than if the package is smaller
  • We pour more from larger packages for every food product
Notes:

Pg. 59-65, Wansink, Brian, 2006, “Mindless Eating, Why We Eat More Than We Think” Bantam Book, New York.

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