Lesson 9: Food And Relapse Prevention - Slide 22





We Are Not Good At Estimating So Help Your Eyes Know When You’ve Eaten Enough
- Studies suggest we eat about 20% more or less without being aware of it
- People eat 20-25% more on average from larger packages
- The size of package cues us to think it’s typical and normal to serve more than if the package is smaller
- We pour more from larger packages for every food product
Notes:
Pg. 59-65, Wansink, Brian, 2006, “Mindless Eating, Why We Eat More Than We Think” Bantam Book, New York.